Knowingly or unknowingly, consumers use their family, friends and the different forms of analog and digital media as their major means of researching various information, including health and safety.[11] Using Electronic Media According to their study, Eysenbach and Köhler[12] reported that consumers judged the credibility of a website by its source, the professionalism of its design, how scientific the webpages look, ease of navigation and the language used. [read post]